(Image by Documerica)
Double denim. The so-called “Canadian tuxedo.” Call it what you want — it’s one of the boldest looks a man can wear, and when done right, it’s pure style gold. From ‘50s rebels and ‘90s rockers to today’s streetwear icons, double denim has always been about confidence. It’s not just a look — it’s a lifestyle.
At BV, we know denim inside out — literally. And if you’re going to rock it, here’s how to do it right.
Start Strong with the Fit
To rock double denim, you need balance.
Go structured on top with a vintage denim jacket — a Levi’s Type III, Wrangler, or Lee classic. Pair it with straight or slim-fit jeans to keep things clean.
If your jacket’s boxy, avoid skinny jeans. Vintage silhouettes look best when they flow naturally. Remember: double denim isn’t tight — it’s tough, relaxed, and real.
Mix or Match — Just Make It Work
There are two tried-and-true ways to rock it:
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Mix your washes — Light jacket, dark jeans. It’s classic, rugged, and never fails.
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Match your tones — Go all-in with faded blues or indigo-on-indigo for a bold, uniform look.
Whatever your combo, confidence is key. The trick to rocking double denim is wearing it like it’s second nature.
Keep It Effortless
Layer lightly. A white tee, vintage flannel, or plain hoodie underneath adds texture without distraction. The denim should always be the hero.
Throw on beat-up boots or vintage trainers, roll your cuffs, and let your personality show through. Every great denim look comes down to how you rock it — not what’s trending.
Own the Look
The legends — McQueen, Springsteen, Elvis — all rocked double denim before it was cool. They didn’t follow rules; they made them. That’s what double denim is about: effortless rebellion.
When your denim’s vintage, it’s already done the hard work for you — softened by time, shaped by history, and ready to be worn again.
Double Denim, Done Right
Double denim is more than an outfit — it’s an attitude. It’s classic, comfortable, and timelessly cool. Whether you mix washes or go all-out blue, the only real rule is simple: rock it like you mean it.
Because when it comes to denim, confidence is everything — and you can never rock too much of it.
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